How to become a Mission Ambassador

The Process

2

The Center will provide additional information on the Mission Ambassador structure and how the company can add value to the Center

3

Mission Ambassador will be provided with the ESG and Net Zero Questionnaire to fill out

4

The Center will evaluate the overall potential of the interested company and if suitable, progress the partnership by sending the relevant mission ambassador agreement

Objectivity

We have no commercial stake in any solution, and approach decarbonization with an objective and science-based lens. Without financial or political incentives, the Center applies rigorous analytics to investigate a broad range of solutions.

Complexity

We take a full value-chain perspective, recognizing that maritime includes energy systems as well as fleets. Our matrix organization prioritizes addressing complex challenges that require multi-disciplinary solutions.

Network

We create new communities, foster collaboration and build powerful connections. We draw on our partners’ strengths to develop and prioritize industry action incl. Center activities, advocacy and broader stakeholder engagement.

Expertise

We approach the decarbonization challenge with both breadth and depth of knowledge. We bring together cross-disciplinary experts on a multitude of topics to identify gaps that must be closed to accelerate the transition.

Access

We engage directly with stakeholders who hold the mandate to act. As a trusted and knowledgeable advisor, we communicate and provide guidance at the highest level – to embassies, board meetings, and other decision-making bodies. ​

Adaptability

We keep “a finger on the pulse” and anticipate industry developments with an outside-in perspective. Our processes are designed for flexibility to respond as transition requirements change over time.​

The Criteria

Once candidates pass the initial screening, standard criteria help prioritize options to fill capability and geographic gaps in the Center community

Impact potential

Measured on revenue as a proxy for size, estimate the impact candidates could have on the Center's advocacy power or ability to drive desired outcomes, including investments in transition-positive solutions.

Strategic alignment

Consider the degree to which clear areas for cooperation are evident, and whether there is a harmony between the Center's and the candidate's approach or strategic direction.

Balanced portfolio

To ensure key value chain enablers to the maritime ecosystem are represented to support the Center strategy, we evaluate candidates' complementarity to and fit within the current partnership landscape.

Net Zero and Sustainability commitment

Beyond a credible decarbonization commitment, members of the Center community must share our dedication to a just and equitable, sustainable transition, prioritizing transparency and accountability.

Questions or comments?

Feel free to reach out to us if you have any questions to, or wish to engage in a dialog around the Mission Ambassador process:

Our Partners